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vineri, 15 martie 2013
Word of the day: launch
Definition of
launch
verb
[
with object
]
1
set (a boat) in motion by pushing it or allowing it to roll into the water:
the town’s lifeboat was launched to rescue the fishermen
set (a newly built ship or boat) afloat for the first time with an official ceremony:
the ship was launched in 1843 by Prince Albert
send (a missile, satellite, or spacecraft) on its course:
they launched two Scud missiles
[
with object and adverbial of direction
]
hurl (something) forcefully:
a chair was launched at him
[
with adverbial of direction
]
(
launch oneself
)
make a sudden energetic movement:
I launched myself out of bed
utter (criticism or a threat) vehemently:
he launched a biting attack on BBC chiefs
2
start or set in motion (an activity or enterprise):
the government is to launch a £1.25 million publicity campaign
introduce (a new product or publication) to the public for the first time:
two new Ford models are to be launched in the US next year
noun
an act or instance of launching something:
the launch of a new campaign against drinking and driving
an occasion at which a new product or publication is introduced to the public:
a book launch
Phrasal Verbs
launch into
begin (something) energetically and enthusiastically:
he launched into a two-hour sales pitch
launch out
make a start on a new and challenging enterprise:
she wasn’t brave enough to launch out by herself
Origin:
Middle English
(in the sense 'hurl a missile, discharge with force'): from Anglo-Norman French
launcher
, variant of Old French
lancier
(see
lance
)
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